Howard Britton, together with his brother and business partner Horace Britton, established BSOCIAL in 2008. They identified a market in need of social media campaigns to reach to their target audience during their third year at the University of Technology. This realization came about when LIME Jamaica, their first client, approached them for digital marketing services after a proposal presentation for an event.
This marked the beginning of a successful journey for BSOCIAL, as they went on to acquire a diverse range of clients over the next five years. Some of the notable names in their clientele included Red Stripe, Smirnoff Vodka, Heineken, Trade Winds Citrus, ShipMe, Reggae Jammin’, Guinness Caribbean, Johnnie Walker, Jamaica Biscuit Company, AXE, JACAN Rubber, Sagicor, and Express Fitness, Promo-Biz. Throughout this period, BSOCIAL developed customized digital marketing campaigns to meet the specific objectives of each brand.
In 2014, the company decided to expand its services by venturing into mobile app development. This strategic shift in their business model was driven by a comprehensive global market assessment, which recognized the immense potential for app development on a larger scale. BSOCIAL aimed to establish itself as the leading company for app development in Jamaica. Howard, who holds a degree in Business Administration with a major in Finance and a minor in International Relations.
In 2016, Howard Britton and Horace Britton took a significant step forward by rebranding BSOCIAL into Unicore Online, focusing more extensively on software development. This transformation was driven by the growing demand for sophisticated software solutions across various industries. The brothers recognized the need to adapt to the evolving technological landscape and broaden their service offerings beyond digital marketing and mobile app development.
Unicore Online’s mission was to provide comprehensive software development services, including web development, custom software solutions, and enterprise-level applications. They assembled a talented team of developers, designers, and project managers to ensure the delivery of high-quality products. Their commitment to innovation and excellence quickly gained them recognition within the industry.
In the early years of Unicore Online, the company secured several key projects that showcased their capabilities. They developed an e-commerce platform for a major regional retailer, which significantly boosted the client’s online sales and market presence. Additionally, they created a robust inventory management system for a leading distribution company, streamlining their operations and enhancing efficiency.
By 2018, Unicore Online had firmly established itself as a reputable software development company in Jamaica. They continued to expand their client base, working with both local and international businesses. The company’s success was fueled by their dedication to understanding clients’ unique needs and delivering tailor-made solutions that drove business growth.
In 2020, the COVID-19 pandemic brought unprecedented challenges but also new opportunities. Recognizing the shift towards remote work and digital transformation, Unicore Online quickly adapted to the changing environment. They developed innovative solutions to support businesses in maintaining continuity, such as virtual collaboration tools and cloud-based applications. This adaptability not only helped their clients navigate the crisis but also solidified Unicore Online’s position as a forward-thinking technology partner.
The period from 2021 to 2023 saw Unicore Online exploring emerging technologies like artificial intelligence, machine learning, and blockchain. They invested in research and development to integrate these advanced technologies into their solutions, providing clients with cutting-edge tools to stay competitive in the digital age. Unicore Online also expanded their reach by partnering with international firms, enabling them to take on more complex and large-scale projects.
As of 2024, Unicore Online continues to thrive under the leadership of Howard and Horace Britton. The company remains committed to delivering innovative software solutions that empower businesses to achieve their goals. With a focus on continuous improvement and staying abreast of technological advancements, Unicore Online is well-positioned to lead the industry into the future.
